Shopify App Growth Insights

The Growth Series

Part 1: Shopify App Marketing

Every channel that grows a Shopify app, what it costs, what works at each stage, and the order to do it in.

Part 2: Conversion Optimization

The Shopify app funnel audit: benchmark every step, fix the weakest, then install-to-subscribe, onboarding, dashboard and trial.

Part 3: Pricing & Monetization

Opt-out vs opt-in, tiers, usage-based and hybrid pricing, and the free-plan rules.

Traffic & Ads

Google Ads Before BFCM

Start now, so Google's AI has learned by the time merchants arrive to buy.

BFCM for Shopify Apps: Grow Through Peak Season

App store SEO, Shopify Ads and Google Ads moves to make before Black Friday.

Installs Stuck? What We Check First

The order we diagnose flat Shopify app installs, from the keywords that pay to the ad accounts.

Why Your Shopify App Isn't Ranking

Four ranking factors to diagnose, and the one to fix first.

The ASO Checklist (2026)

Keyword tiers, every listing field, page conversion and the measure-and-optimize loop.

Google Ads: The 7-Step Playbook

Clean keywords without Shopify, the right negatives, then AI bidding on revenue.

Shopify Ads Campaign Structure

Exact and broad together, weekly negatives, value bids, new keywords every two weeks.

Meta Ads: Revenue, Not Installs

Maximize ROAS fed real values, paying-customer audiences, and when Meta fits.

Landing Pages for Google Ads

The three cases for a landing page, what converts on it, and keeping attribution alive.

Funnel & Conversion

Funnel Optimization Is the Best Growth Hack

The multiplication math behind Shopify app funnels, a worked example, and how to fix the weak steps.

Deep Dive: App Store Page to Install

The four levers that move install rates from the 19% average past 40%.

Grow to $100K MRR and Beyond

The three pillars: traffic, conversion, monetization.

How We Multiplied Conversion 16x

The ARX story: 150 to 10,000 leads a month, a ~$100M exit, and the method we now apply to Shopify app funnels.

Pricing & Strategy

Should Shopify Apps Offer a Free Plan or a Free Trial?

Why an opt-out trial beats both for Shopify apps, the three setups, and the free-plan rules.

Is the Built for Shopify Badge Worth It?

The 2026 requirements, how to apply and keep it, and why it pays in ranking and conversion.

What Does Marketing an App Cost?

Published fees, typical media budgets, and the break-even values that tell you what to spend.

How to Choose a Shopify App Marketing Agency

When to hire one, what to put in the brief, the KPIs and seven questions to ask, with our own answers.

How to Choose a Shopify App Growth Consultant

Consultant or agency, when each fits, the brief, the questions to ask and the KPIs to expect.

Case Studies

Seven results, four levers: 3× installs, 740% ROAS, 2× Shopify ads installs, 4.5× MRR.

By Stage

Is a Shopify App Worth Building?

What the App Store pays, how concentrated it is, the hidden costs, and how to check an idea's numbers before you build.

Shopify App Launch Checklist

Everything to get right before you submit, how Shopify's 2026 review works, and the first 30 days after approval.

Shopify App Reviews and First Installs

Shopify's 2026 review rules, when and how to ask, and where a new app's first installs really come from.

Transfer Shopify App Ownership

Shopify's consent rule, the Partner Support process, and what is confirmed, reported or unknown about what moves.

Why Acquired Shopify Apps Stall

The five reasons bought apps stop growing, what to check before you buy, and a first-90-days plan to restart growth.

Bringing Your SaaS to Shopify

What a SaaS company must change to list on the Shopify App Store, how billing works for existing customers, and how to get installs.

How to Value a Shopify App

Profit or ARR, the 2026 multiples, what moves them, the Shopify risks to price in, and how to test the growth story.

Videos

All videos on YouTube →