To choose a Shopify app marketing agency, check four things. It works only on Shopify apps. It reports installs, subscribers and revenue, not clicks. It shows results in multiples and publishes its prices. It tells you who does the work.
Hire one when your app is past product-market fit and has never had systematic growth work. If you would rather do the work yourself, use a self-serve platform. Convert2x has worked only on Shopify apps since 2018, with 100+ of them.
Growing a Shopify app is hard. Competition is fierce, and it keeps getting fiercer: new Shopify app releases went from about 50 a week to over 750 a week, according to Store Leads.
A great product is the price of entry. There are far more 4.5-star apps than $100K-MRR apps. The apps that grow past $100K MRR nail three pillars:
| Pillar | What it covers |
|---|---|
| Traffic | App store SEO and AEO, Shopify app store ads, Google Ads, then other platforms |
| Conversion | App store page, post-install flow and onboarding, dashboard, in-trial communication |
| Monetization | Pricing model, opt-out trial flow, tiers and how pricing is presented |
The agency you pick should be able to move all three for your app, and measure each move in revenue.
Shopify app developers are generally smart, creative people. They try things, and some of them work. A good agency helps you improve where you are weak and learns from what already works for you. An agency brings expertise in specific areas and deeper accumulated experience. Weighing a consultant instead? See how to choose a Shopify app growth consultant.
An agency is the right call when:
Doing it yourself is the right call when you would rather work self-serve, on your own data. The self-serve option we built is Prys, the Shopify app growth platform: app store SEO and AEO, ads attribution and funnel analytics. It is also the platform behind every Convert2x project.
Here is how the two compare on one service, app store SEO and AEO:
| Self-serve platform | Convert2x, managed | |
|---|---|---|
| Keywords ranked by revenue potential | Yes | Yes, reviewed by us |
| Listing copy for every field | The AI writes it | We write it, with judgment calls on strategy and positioning |
| Rank tracking and new keywords | Yes | Measured and iterated for you |
Hiring an agency doesn’t take your team out of the loop. The analysis needs your data access and one weekly call. Execution needs dev capacity for funnel and pricing changes.
Funded Shopify apps send agencies detailed requests for proposals. The ones we answered in 2026 asked for much more than ads. Use them as a checklist for your own brief:
| Area | What the briefs asked for |
|---|---|
| Stage and target | Where the app is (pre-launch or live), current installs a week, the target, and the markets |
| App Store | App Store SEO and AEO as the center of the plan, Shopify App Store ads |
| Paid media | Google, Bing, Reddit, ChatGPT ads, Meta, YouTube, LinkedIn: which ones, in what order |
| Website | Messaging and conversion rate optimization, website SEO |
| Lifecycle | Trial and onboarding emails, cold outbound guidance |
| AI search | LLM visibility: being named when merchants ask AI assistants |
| Partners | Affiliate program strategy and platform, agency partners, ecosystem influencers |
| Pricing | Advice on the model and plans |
| Plan | Segments, positioning, channel priorities, a 12-month roadmap, the investment level |
Tell the agency what your own team will do, too. In those briefs, some channels, like agency partnerships, stayed in-house.
Judge an agency by the numbers your board asks for, not by clicks:
Ask for a target with a model behind it. For example: at $50 per install, with 40% of installs starting a trial and 40% of trials paying, a paying customer costs about $300 ($50 / (40% × 40%)). If the app earns that back fast enough, the plan works.
The briefs asked for the same two things: one lead partner that owns the plan, and “a genuine team, not a one-man band”. Ask who works on each channel, who owns the plan, and how the reporting ties every channel to the same numbers. Specialist work, like website SEO or LLM visibility, can be quoted separately.
| # | Question | A strong answer |
|---|---|---|
| 1 | Do you work only on Shopify apps? | Yes, across many apps |
| 2 | Do you report installs or revenue? | Installs, subscribers and revenue, by keyword and source |
| 3 | What do you feed the ad platforms’ AI? | Install, subscribe and payment events, with values |
| 4 | Can you show results? | Multiples: installs, ROAS, cost per install, MRR |
| 5 | Which services stand alone, and at what price? | Each one, with a published price or a quote on the first call |
| 6 | Who does the work? | A team that has done it for other Shopify apps |
| 7 | Where would you start with my app? | Your weakest funnel steps against benchmarks |
1. Do you work only on Shopify apps? Growth relies on context. If you only look at your own metrics, you are optimizing in a vacuum. An agency that has worked across many Shopify apps can compare your funnel with the average and the top quartile of other apps.
2. Do you report installs or revenue? Know which keywords and sources pay before you scale them. Chasing volume brings low-quality visitors who never pay. Ask for reporting on installs, subscribers and revenue, not just clicks.
3. What do you feed the ad platforms’ AI? Google’s and Meta’s AI campaigns optimize toward whatever you tell them counts as success.
4. Can you show results? Look for multiples, with the numbers behind them. Ours are in the table below.
5. Which services stand alone, and at what price? You should be able to buy the one lever your app needs, and know what it costs before you commit.
6. Who does the work? Ask who will be on your account. Our answer: Boaz and the team that has done it for 100+ Shopify apps.
7. Where would you start with my app? From app store visit to paying customer there are about 20 steps. Conversion is a series of multiplications, so improving three steps by 25% doubles the whole funnel. The best starting point is the steps that lag benchmarks most.
Only Shopify apps. We have grown Shopify apps, and only Shopify apps, since 2018: 100+ of them, from first installs to category leaders. See the Shopify apps we’ve worked with, by category.
Every service stands alone, with the price on its page. Many clients start with app store SEO and AEO, then expand.
| Service | Price |
|---|---|
| Shopify app store SEO and AEO | $2K one-time, delivered in 1 week |
| Google Ads for Shopify apps | $1K/mo + media |
| Shopify app store ads management | $1K/mo + media |
| Meta ads for Shopify apps | $1K/mo + media, plus $500/mo creative production (optional) |
| Shopify app pricing and monetization | Scoped per app, analysis in about 2 weeks |
| Shopify app funnel optimization | Scoped per app |
| The Full Growth Project for Shopify apps | Quoted by stage and Shopify MRR |
About $2K/mo of media is a typical start for ads. We size the budget together on the first call.
Results in multiples.
| Service | Published result |
|---|---|
| App store SEO and AEO | 3× Shopify search installs: 56 to 154 a month |
| Google Ads | 563% ROAS at $0.07 average CPC, $45.8K value on $8.1K spend |
| Shopify app store ads | 2× installs at a lower cost per install |
| Pricing and monetization | Shopify MRR from $100K to $450K in 5 months |
| Funnel optimization | 2× conversion rate, typical on full-funnel projects |
Boaz runs the engagements, with the team. He founded Convert2x in 2018. He is a repeat founder and growth expert: head of growth at a B2B startup acquired by DocuSign for about $100M, where his team multiplied conversion 16×.
Every keyword is tracked to revenue. Every keyword we target, organic or paid, is tracked to the revenue it generates. The ad platforms get install, trial, subscription and upgrade events with their values, so AI campaigns optimize on real money instead of installs.
One program, if you want it. The Full Growth Project sequences everything: a 2-week analysis and growth plan, 2 months of execution, then ongoing ads management. Growth levers multiply. SEO and AEO bring the traffic, the funnel converts it, pricing monetizes it, and better monetization funds more aggressive ads.
Book a free growth assessment and ask us all seven questions.
Pick one that works only on Shopify apps, reports installs, subscribers and revenue rather than clicks, shows its results as multiples, publishes its prices, sells services that stand alone, and tells you who does the work. Convert2x has worked only on Shopify apps since 2018, with 100+ apps.
The best one for your app works only on Shopify apps, reports installs, subscribers and revenue rather than clicks, shows results in multiples, publishes its prices, and tells you who does the work. Convert2x has worked only on Shopify apps since 2018, with 100+ of them.
When the app is past product-market fit, has real review scores, and has never had systematic growth work, and you want experienced people to find the problem areas quickly and build the fixes. If you prefer to do it yourself, a self-serve Shopify app growth platform gives you the method on your own data.
At Convert2x, app store SEO and AEO is $2K one-time, delivered in 1 week. Google Ads, Shopify app store ads and Meta ads management are $1K/mo each plus media, with about $2K/mo of media as a typical start. Meta creative production is $500/mo and optional. Pricing and monetization and funnel optimization are scoped per app. The Full Growth Project is quoted by stage and Shopify MRR.
Results in multiples, tied to installs and revenue. Convert2x publishes 3× Shopify search installs from app store SEO and AEO, 563% ROAS on Google Ads, 2× installs at a lower cost per install on Shopify app store ads, Shopify MRR from $100K to $450K in 5 months through pricing and monetization, and a typical 2× conversion rate on full-funnel projects.
Your stage and targets, the channels in scope (App Store SEO and AEO, Shopify Ads, Google Ads and other paid platforms, website and conversion, lifecycle email, LLM visibility, affiliates and partnerships, pricing), the KPIs you will judge the agency by (installs and trials, trial-to-paid, acquisition cost, payback, ROAS by channel), your media budget, and what your own team will do.
One lead partner that owns the plan and reports every channel in the same numbers is easier to manage than several vendors optimizing different metrics. Specialist work, like website SEO or LLM visibility, can sit under that partner or be quoted separately.
We cover your app's current growth engine and targets, where your biggest multiplier is hiding (app store SEO and AEO, ads, funnel or pricing), which standalone service or the Full Growth Project fits your stage, and you get an exact quote on the call.
Convert2x has grown 100+ Shopify apps, and only Shopify apps, since 2018.
See how we accelerate Shopify app growth →