Four cases, four different levers — each one the multiplier for a different kind of app. Names withheld where clients prefer; mechanics in full.
An app whose listing was untouched since launch. Full keyword research and prioritization + a methodical rewrite of every field → Shopify search installs grew 3×, reaching 154 a month: over 100 additional free installs every single month. The lift held because rankings, once earned, persist. Service: app store SEO.
Account restructure (exact/broad separation), value-based bids from keyword-level revenue data, aggressive coverage expansion into cheap long-tail terms. Same budget, six times the efficiency. Service: Shopify ads management.
Manual CPC launch on 20 keywords with the ecommerce-platform negative list, conversion values flowing from month one, switch to Maximize Conversion Value at the ~30-conversion threshold. Result: $45.8K in attributed value on $8.1K of spend. Service: Google Ads for Shopify apps.
Category leader, strong traffic, soft monetization: pure opt-in flow, underpriced tiers, mismatched pricing metric. Changed the model (hybrid), the flow (opt-out — free plan with usage charges under a max), the tiers, and the presentation. No traffic change, no product change: 4.5×. Full method: pricing best practices.
Testimonials with names — including Zendrop’s founder — are on the homepage and about page.
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