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App store SEO, Google Ads, Shopify Ads, Meta Ads, pricing and monetization, and funnel optimization — 100+ Shopify apps over 7 years.
Bold SubscriptionsVisually.ioAdScaleRep AIQuiz KitBold UpsellQuizellProductifiVariant ImageBundlesWe've grown Shopify apps — and only Shopify apps — since 2018. 100+ clients, with results like 3× Shopify search installs from SEO, 5.6× return on Google Ads, install costs cut to ⅓ on Shopify Ads, and Shopify MRR multiplied 4.5× through pricing and monetization.
Convert2x was founded by Boaz Lantsman, a repeat founder and growth expert — head of growth at a B2B startup acquired by DocuSign for ~$100M.
Boaz also built Prys.io — a Shopify app data-driven growth platform powered by end-to-end revenue attribution. Prys.io data and growth features power all Convert2x projects.
Boaz shares his Shopify app growth knowledge in his Medium articles, his Shopify app growth channel on YouTube, and frequent posts on LinkedIn.
There haven't been many people in my career who 'get it' quite like Boaz. He uses a data-driven approach to provide strategies that work. I thought some of the projections he proposed were impossible — we've actually outperformed them and are still on our way up.
Every service is standalone, priced flat, and run by the team that's done it for 100+ Shopify apps.
We are experts in Google Ads for Shopify apps. We use advanced Google Ads AI campaigns and feed them precise conversion values via Prys.
Learn more about Google Ads for Shopify apps →We create the optimal campaign structure, optimize the campaigns, and grow keyword coverage.
Learn more about Shopify app store ads →We run Meta's new Maximize ROAS campaigns — its latest, most advanced AI, optimizing for revenue rather than installs — and feed them precise conversion events and values via Prys.
Learn more about Meta ads for Shopify apps →Keyword prioritization + full listing copy optimization, then a measurement and iteration round.
Learn more about Shopify app store SEO →Monetization model, monetization flow, price modelling and optimization, and pricing presentation.
Learn more about Shopify app pricing & monetization →Install-to-subscribe flow, onboarding flow, dashboard, and in-trial communication.
Learn more about Shopify app funnel optimization →Everything above in one program: Google Ads, Shopify Ads, SEO, funnel optimization, and pricing & monetization.
Convert2x built Prys — a Shopify app growth platform with end-to-end revenue attribution. Every keyword we target, organic or paid, is tracked to the revenue it generates.
Prys sends deep-funnel events and their values — installs, trials, subscriptions, upgrades — to Google Ads and Meta Ads, so AI campaigns optimize on real money instead of installs. No other Shopify app agency can close that loop. We can, because we built the platform that does it.
App store SEO, ads attribution, and funnel analytics — self-serve, on your own data.
Explore Prys →On the call we'll cover:
