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Shopify search installs — copy changed Sept 29: 56 installs that month, 154 the next. Over 100 additional free installs, every month.
Shopify search is the #1 driver of free installs for most apps — and one lever can multiply what you get from it: your app store listing copy. Convert2x delivers complete Shopify app store optimization in one week: keyword prioritization, fully rewritten listing copy, and a post-publish measurement and iteration round.
We use Shopify app keyword prioritization data from Prys to rank your keywords. Three metrics power prioritization: quality — does the keyword bring merchants who install, subscribe, and pay? Volume — how many merchants search it? Difficulty — how hard is it to rank high? The three merge into one score — the revenue potential of each keyword. Your entire keyword universe is ranked by it: top 5 become priority 1, the next 5 priority 2, the rest priority 3.
Five fields carry App Store SEO weight, in strict order of power: app name (30 characters), subtitle (62), introduction (100), description (500), and bullets (80 × 5). The most powerful fields have the fewest characters — which is exactly why prioritization matters. This is Shopify app listing optimization at its most concrete: priority-1 keywords go into name, subtitle, and introduction; priority 2 and 3 spread across description and bullets. Everything still has to read persuasively, because the same listing must convert the merchants it attracts.
Shopify app store SEO isn't set-and-forget. After publishing we monitor rankings per keyword: climbed — keep the placement and push further; didn't move after a couple of rounds — swap the keyword out and promote the next one. The post-publish measurement and iteration round is included.
The case above: an app whose listing hadn't been touched since launch. After keyword research, prioritization, and a methodical rewrite of every listing field, Shopify search installs grew 3× — 56 to 154 a month, over 100 additional free installs every single month. Because rankings persist once earned, methodical Shopify app store SEO keeps paying long after the one-week project ends.
Shopify ASO (app store optimization) means optimizing your listing to rank higher in Shopify app store search for the keywords that matter. Ranking is driven by keyword placement in your listing fields, reviews, install rates, and engagement — placement is the lever you control directly, and the fastest.
Ranking shifts take minutes after updating your copy; the case above reached full effect the month after publishing.
Prys app store SEO is our self-serve platform — its AI generates optimized listing copy from your prioritized keywords in minutes. This service is Boaz and team doing it for you: judgment calls on keyword strategy, competitive positioning baked into the copy, and the iteration handled. Same methodology; done-for-you.
Yes — app store visuals (main image, screenshots) as wireframes + copy, as an add-on.
Rank organically for your best keywords — then own the paid results for the same terms with Shopify app store ads management.
Free growth assessment — we'll show you exactly where the upside is, and quote on the call.
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